Waves
Redefining banking.
Background
Introducing the future of banking: a revolutionary startup that will change the way you manage your money. This cutting-edge digital platform offers a full suite of services, including personalized debit and credit cards, fee-free global payments, and the ability to Invest and improve your credit history, all in one place.
Waves is a global brand that is pushing the boundaries of what a bank can be, with a focus on creativity and innovation. Its wide range of features is designed to give you complete control over your finances, and our ambitious vision is to empower individuals and businesses alike to make smarter financial decisions. They are not your typical bank, they strive to provide the best possible experience for our customers. With Waves, you'll have access to a wide range of tools and resources to help you plan for the future and achieve your financial goals.
Challenge
The Fintech industry has grown exponentially, where competition is real and tough. The challenge for the brand is to be different, connect with its user and demonstrate its reach and impact on society.
Hova Brands worked with Waves on naming, brand strategy, asset development and visual systems. These services have created pillars that reinforce the brand's corporate objectives, showing its identity, values, opportunities and a new way of connecting.
Waves is creating a banking revolution through a unique experience. With our help they will be able to display their mantra towards a brighter financial future. To be a Fintech will revolutionize, the brand needs to transmit trust, create experiences that connect, drive its innovation and clarify its messages through communication. This use of pillars must be accompanied by new systems and languages, which meet the needs of each of its Stakeholders for greater brand positioning.
Waves implies a sense of movement, change and innovation, as well as a modern and technological way to revolutionize the banking sector. A brand that seeks to transmit technology, accessibility and its commitment to society, to turn the complex into its simplest version, through digital platforms that allow it to be interactive and highly innovative.
We learned about each of Waves' challenges with the help of the briefs application, where we learn about the situation Fintech is in and where it seeks to be in the coming years. We research, develop and implement workshops to consider all the key points such as market, competition, objectives, traction, values and so on.
Solution
The logo is inspired by movement and change, which is reflected in the way the industry evolves. Its isotype marks the union that exists in the creation of value for its consumers as well as for the Waves team. This trust, empathy and union make this fintech a strong community. The color palette different from the traditional, reflecting innovation, inclusion, future and simplicity.
This brand represents the new way of being a digital bank, integrating its assets and visual systems that allow the presence of the brand to be shown on each of its platforms, such as its corporate site, digital application, and social network channels, obtaining a differentiation and balance between digital, modern and functionality.
Waves is not only a digital bank that provides financial services, but is an intelligent empowerment movement that strengthens financial decisions and becomes a One-Stop Financial Hub.
For the success of this empowerment, we have built a genuine and different brand that invites users to be part of this revolution. The brand has managed to communicate what Fintech is building, security and financial care, feelings of innovation, and a positioning focused on its true user. The verbal and visual elements integrate everything a digital bank needs to integrate its traction objectives, showing the values that are the basis for the success of the company.
